What can a mere $2.6 million get you? A new logo for an entire state.
This week the state of Colorado (my home state) rolled out it’s brand new logo as a part of its new brand identity. The logo is projected to increase tourism, and help with economic development.
The logo is a design based on the iconic Colorado state license plate, and one of Colorado’s most distinguishing features; Snow capped green mountains.
I have quite a few issues with this new logo.
- To me the logo looks like it came out of a middle school computer’s clip art file, and bears a striking resemblance to a Yield sign.
- Yes we have our mountains, but we do not have just ONE mountain.
- It looks like the symbol for Carbon Monoxide. (seen below)
- During the “Discovery Phase” It seems as though all the research was done in small outlaying towns, and most of the Denver area was left alone.
- The logo does not communicate any sort of fun or happiness (which is what living Colorado is all about). It is just a big boring green area with some snow sometimes.
Where we go from here with this new logo, I do not know, but I can guarantee you that I will refuse to be a part of it on any level, except, that I do still love my state.